Jason Kottke recently turned his blog into a full-time profession and recently posted about his business influences. This makes for interesting reading, especially the excerpt from Dave Egger's ideology for McSweeney's, which focuses on publishing mid-size numbers of mid-list authors rather than attempting to attract and publish John Grisham wannabes. (Incidentally, if you've never read McSweeney's, it is so superbly odd that you should go there directly right now).
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